Growth Rocket·Guide
Made for electriciansDIY vs Done-For-You website for an electrician: which one fits you?
Three honest routes: build it yourself with Wix or WordPress, hire a freelancer, or pay a fixed fee for a fully managed service. No hype — just the trade-offs.
Growth Rocket·8 July 2026·8 min read
In brief
Build it yourself
€150–€400 per year · high time investment
Freelancer
€1,500–€5,000 upfront · custom built
Done-For-You
€690 per year · everything handled
The right choice depends on your time, your tech confidence, and your goal.
At a glance: DIY vs Done-For-You
Build it yourself if you enjoy tinkering, have spare evenings, and mainly want a simple online business card.
Hire a freelancer if you have a clear brief, €1,500 to €5,000 to spend upfront, and someone in the business who can pick up updates afterwards.
Choose Done-For-You if you have no time and no tech skill, and want a working website with enquiries and bookings handled for one fixed yearly fee.
If you're currently paying per lead on Werkspot or Zoofy, the managed route usually pays for itself once it brings in one or two direct enquiries.
There's no single best way to build an electrician website — pick the model that matches your time and tech skill, not the one that looks cheapest on day one.
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Who this comparison is for
This is written for Dutch electricians running a solo business (ZZP) or a small team of two to ten people. If you’re a mid-size contractor with an in-house marketer, your decision is different — you’ll likely pick a freelancer or agency and manage it internally.
For everyone else, the three routes below cover almost every realistic path. We’ll start with the route most owners think of first.
The three routes for an electrician website
01
Route 1
DIY (Wix, WordPress, Squarespace)
Cost
€150–€400 / year
Time to launch
Weekend – months
Effort from you
High
What it is
You sign up for a website builder and put the site together yourself using templates. Wix and Squarespace are drag-and-drop; WordPress is more flexible, but also more work.
Cost
Roughly €50 to €100 per month for hosting and a template. Add a domain (€10–€15 per year) and maybe a paid theme or plugin. Total first-year cost: around €150 to €400.
Time to launch
Anywhere from a weekend to several months — depending on how perfectionist you are and how often real jobs pull you away from the screen.
Quality and SEO
The template will look fine. But the content, the structure, and the local SEO are entirely on you — and that's exactly where most DIY sites stall. Ranking for “elektricien [city]” takes proper on-page copy, a Google Business profile, and real reviews.
Maintenance
You handle the updates, the security patches, the broken plugins — and anything that breaks at 10pm on a Sunday.
Risk
The biggest risk isn't the cost. It's the six months the site sits half-finished while you're out on jobs.
Choose DIY if…
You genuinely enjoy building things online
Your main goal is a digital business card, not a source of enquiries
You have a few free evenings every week
02
Route 2
Freelancer
Cost
€1,500–€5,000 upfront
Time to launch
4–8 weeks
Effort from you
Medium upfront
What it is
You hire an independent web designer or small studio to build a custom site. You own the result.
Cost
Typically €1,500 to €5,000 upfront for a small business site. Some freelancers then charge €500 to €1,000 per year for hosting and basic maintenance. Anything beyond that is billed hourly — €60 to €95 per hour is common in the Netherlands.
Time to launch
Usually 4 to 8 weeks, sometimes longer if the freelancer is juggling other clients or you're slow to send photos and copy.
Quality and SEO
Highly variable. A good freelancer who has built electrician sites before will deliver a better result than any DIY attempt. A cheap generalist mostly gives you a prettier version of a DIY site.
Maintenance
This is where most freelancer projects fall apart. After launch, every change becomes an invoice. And if the freelancer disappears, you inherit a site you can't easily change yourself.
Risk
Two things: the upfront fee is gone even if the project stalls, and for every future change you're tied to one person's availability.
Choose a freelancer if…
You know exactly what you want and can write a clear brief
The upfront fee doesn't hurt your budget
Someone in the business will actually own updates and small changes after launch
03
Route 3
Done-For-You (managed subscription)
Cost
€690 / year
Time to launch
5–10 days
Effort from you
Low
What it is
You pay a fixed annual or monthly fee, and a provider builds, hosts, maintains, and updates the site for you. Growth Rocket is one example; there are others.
Cost
€690 per year (€69 per month), plus a €290 one-time onboarding fee. No separate bills for hosting, domain, or maintenance.
Time to launch
Usually 5 to 10 days. Because the provider builds on proven structures and handles the setup, you mainly supply photos, your service list, and your contact details.
Quality and SEO
Depends on the provider. A good one builds the site around real search terms (“groepenkast vervangen”, “laadpaal installeren [city]”) and sets up your Google Business profile too. A bad one gives you a nice-looking site with no local SEO.
Maintenance
Included. Updates, security, hosting, small content changes — all handled. You send an email; they update the site.
Risk
You don't own the platform. If you leave the provider, you usually leave the site behind. So pick a provider that lets you take your content and your domain with you cleanly.
Choose Done-For-You if…
You have no time and no desire to manage a website
You want a fixed yearly cost with no surprise invoices
You want the site, your enquiries, and your bookings in one place — instead of spread across five separate tools
Curious what’s actually included in a managed electrician website?See how it works →
The three routes side by side
DIY (Wix / WordPress)
Freelancer
Done-For-You
Upfront cost
€0–€100
€1,500–€5,000
€290 (one-time onboarding)
Ongoing cost
€10–€25 / month
€500–€1,000 / year + extras
€690 per year or €69 per month
Time to launch
2 weeks to 3+ months
4–8 weeks
5–10 days
Effort from you
High
Medium upfront, low after
Low
Design quality
Depends on your taste
Depends on the freelancer
Depends on the provider
Local SEO (“elektricien [city]”)
You do it yourself
Sometimes included
Usually included
Ongoing updates
You do them
Billed hourly
Included
Enquiry / booking system
Build or plug in yourself
Custom build, extra cost
Usually included
Hosting & security
Your responsibility
Sometimes included
Always included
If something breaks
You fix it
You wait and pay
Fixed for you
Best for
Tech-confident owners
One-off branded builds
Busy owners who want it handled
Risk
Site never finished
Freelancer unavailable
Locked into provider
Scenario-based recommendations
A comparison table only gets you halfway. The real choice depends on your situation.
“I have no time and no tech skill”
Go with a Done-For-You service. The time cost of DIY almost always exceeds the monthly fee of a managed site. A freelancer is possible, but you still have to manage the project — which is exactly the part you don't have time for.
“I'm handy with computers and enjoy building things”
DIY is reasonable. Use WordPress with a clean theme, or Squarespace for a simpler setup. Budget a full month of evenings — and be honest about whether you'll finish.
“I want something custom and I have the budget”
A freelancer is your best bet. Ask for three electrician sites they've built before, a fixed quote, and a clear agreement about changes after launch.
“I'm currently paying for leads on Werkspot or Zoofy”
Do the math honestly. If you pay €15 to €45 per lead and win roughly one in five, your real cost per customer is €75 to €225. A managed site at around €25/month pays for itself the moment it brings you one direct enquiry that month. And the real reason to switch isn't the price — it's that the customer relationship becomes yours, instead of rented.
“I already have a website but it looks dated”
Check three things before you rebuild: is it mobile-friendly, does it load in under 3 seconds, and do you rank for your city and service? If two of those are “no”, a rebuild makes sense — and the managed route is usually the fastest way back to a working site.
There’s one more thing most comparisons leave out.
The part most comparisons skip
A website alone doesn’t grow your business. What grows it is the system around it:
The website
how customers find you and decide to trust you.
The enquiry or booking system
how they reach you without having to call during the day.
Where enquiries land
so nothing slips through the cracks.
This is where the three routes diverge most. DIY and freelancer projects usually give you only the first piece. The second and third are rarely included. A managed service like Growth Rocket includes all three: the website, the enquiry form, and the Growth Rocket Hub — the dashboard where enquiries and bookings come together in one clear place.
If you only need a digital business card, that third piece doesn’t matter. If the website has to bring in work and keep track of it, it does.
Prefer to hand off the whole system?
Website, enquiries, and bookings in one place, online within 7 days. See how the process works — from intake to launch.
A professional website, built for you
Enquiry and booking system included
Everything in one place in the Growth Rocket Hub
Hosting, updates, and maintenance handled
Online within 7 days
One fixed yearly price, no surprises
Frequently asked questions
What's the cheapest way to build an electrician website?
DIY with Wix or Squarespace is cheapest on paper — around €150 to €400 in the first year. The real cost is your time. If you value your hours at even €30, a weekend of building quickly matches the cost of a managed yearly subscription.
Is a freelancer better than a managed website service?
A freelancer is better when you want a fully custom design and want to own the site outright. A managed service is better when you want the site built, hosted, updated, and maintained for one fixed fee — without chasing separate invoices.
How long does it take to build an electrician website?
DIY: 2 weeks to 3+ months. Freelancer: 4 to 8 weeks on average. Done-For-You: usually 5 to 10 days, because the provider builds using proven structures.
Will a website actually bring me more jobs?
A website alone won't. A website connected to your Google Business profile, with real reviews, a clear list of services, and a simple way to get in touch, usually will. The model you pick matters less than whether those three pieces are set up properly.
Can I move my website to another provider later?
With DIY and freelancer builds, usually yes — the files and the domain are yours. With managed services it varies. Before you sign, ask whether you can export your content and keep your domain if you leave.
Do I need a booking system, or is a contact form enough?
For most small electricians, a simple enquiry form is enough to start. A booking system becomes valuable once you're regularly scheduling calls, quotes, or site visits — and want to stop playing endless phone tag.
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